- Marketing (advertising) is how you make your audience aware of your product. It is important as it will effect your overall sales; if a product is well marketed then a lot of units should be sold.
- Distribution is how a product gets to the audience.
Advertising Rates
- Size of advert
- Quality of paper
- Region/type of magazine
- Where it is in the magazine
- Creating the advert
Media Pack - Used to attract advertisers to a magazine/publication. Includes information about the magazine, advertising rates and information about the audience
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